Crocs is a global leader in casual footwear and are known for its ingenuity. Crocs fans understand what is at the heart of Crocs’ DNA: that everyone should feel comfortable in their shoes.
Its dedicated teams make strategic decisions that strengthen the company’s brand and reputation. Crocs’ growth is dependent on this dynamic. Crocs’ sales and marketing teams work together to address complex go-to-market challenges unique to the apparel and footwear categories.
Crocs have been the leader in Amazon’s strategy for more than a decade, even though many retailers still have questions. The Etail Sales and Etail Distributor teams ensure the best products are chosen and updated to meet business needs. Ben Newson, Senior Director of Etail Sales and Distributors, is these two teams’ key players. Manager Etail & Distributors Megan Mohr is Associate Manager 3rd Party Etail and Distributors. Anthony Milkus is Senior Director of Etail Sales, and Lora Boss is Key Account Manager.
Crocs were looking for a technology partner that would help them expand their Amazon Advertising operations to increase market share, protect their brand, and improve their Return on Ad Spend.
The Crocs team achieved these results since launching with Perpetua:
- Team efficiency improved
- Capability to concentrate and scale to bring incremental sales and customers to the brand
- Strategic initiatives take more time.
- Expected and predicted consumer behaviour would see an increase in confidence
Although offline channels have been a significant contributor to the recent revival of Crocs’ brand, digital is where they reach consumers.
“Our digital commerce strategy consists of three areas. Crocs owned and operated online e-commerce websites, wholesale Etail accounts and direct participation in global marketplaces. Anthony says. “We make sure our message is visible to our target consumers everywhere they interact with brands that matter to us. As consumer behaviour changes, this evolves.
The Crocs team focuses on measuring and controlling this shift in consumer behaviour. They believe that digital efforts should result in a change in consumer behaviour.
“Digital marketers and platform managers should measure their efforts against what they know or expect to see. Marketing is not enough to validate our hypothesis. Ben NewsonThe Challenge: Using AI to change consumer behaviour
The Crocs team spent 30-50% of their time spot-checking keyword bids, eliminating poor performers, and increasing bids on high-performing keywords. They certainly were buying partners that could support them.
- Scale Bid Optimizations
- You can reduce the amount of time you spend managing campaigns.
- Performance visibility and attribution can be improved.
- Improved target ads will drive top-line incremental revenue.
“Time was a constraint, but we realized that bringing in a partner could help.” Explains Ben. “We wanted to manage our bid optimizations on a large scale for the thousands of keywords we use, demonstrate incremental lift is predicted and expected consumer behaviour, and drive minimum threshold returns on incremental marketing lift.”
The team saw increased returns and built momentum on Amazon when they came to a crossroads. They needed to streamline their operations to spend less time on campaign execution and more time creating targeting strategies to increase top-line revenue.
While we don’t want to eliminate the human element, scale proved difficult for bid optimizations. We wanted to show the impact of our search investment on the overall business. We desired to make sure that we were not just selling but changing consumers’ behaviour. – Megan Mohr.
The solution: Automation for Amazon Ads
Crocs were able to spend more time testing campaign strategies and teamed up with Perpetua to pilot Advanced Targeting for two product lines. This feature is only available on Perpetua’s platform.
Perpetua’s machine-learning approach and focus on incremental sales were big hits. Perpetua optimizes bids faster, more efficiently, and in a more programmatic way than we can. Now we have more time to concentrate on testing, analysis, and strategies. – Megan Mohr
Perpetua’s Advanced Targeting feature segments keywords and targeted ASINs according to their inclusion of brand trademarks. This segmentation gives you strategic control over brand protection and new customer acquisition at scale.
Etail already saw success using a branded keyword strategy, but they wanted to increase market share and gain incremental lift. Perpetua assisted Crocs in optimizing their AMS strategy using data and insights to map how customers search for Crocs, discover them, and then buy them.
Amazon allows brands to show their products when someone searches on a different topic.
Brand’s keywords. This is what we call “conquesting.” Explains Ben Newson. “Understanding the tactic helps protect our brand, and strategically using this tactic allows us to drive new consumer acquisition.”
Using Perpetua’s Advanced Targeting, crocs could bid efficiently on keywords from unbranded categories and competitors. The results were immediate and significant.
Perpetua started with a modest budget to test the product. It saw positive results within ten days for two lines of products. Crocs increased their allocation to help Perpetua grow and show that they can scale.
Phase 1 Results
- Flatlined weekly sales rose by +100% in Product Line #1
- Flatlined weekly sales rose by +120% in Item Point #2
- Step-by-step Get back on Offer Spend (ROAS), of 3:00
Crocs can now approach their brand strategy across product lines using incrementality as their guiding point.
“We want to be there to meet brand demand across all our silhouettes. We also look at where we can capture more unbranded terms to drive customer acquisition.” Megan Mohr
The result: Advanced Amazon Ad Strategies and Results are Now Possible
“We are impressed by Perpetua’s ability to achieve our goals for incremental sales and return on investment for both branded and unbranded campaigns,” Anthony mentions.
Perpetua’s app is very efficient in product setup and goal setting. – Megan Mohr
Crocs Etail can now focus on campaign planning analysis and not campaign setup and execution. These improvements allow the Crocs Etail staff to reach new customers and achieve their main organizational goal of helping everyone feel at home in their shoes.
Ben concludes that “Scale” and “New customer acquisition are our evergreen goals for e-commerce businesses. Perpetua helps us keep our eyes in this direction.
5 Best Facebook Video Downloader Apps & Software (2023)
5 Best Facebook Video Downloader Apps & Software (2023)
Facebook is evolving from a tool for connecting online to a significant content provider.
The website for updating content using text now features videos as its most popular content.
The site receives around eight billion videos every day. The majority of viewers prefer not to hear.
Facebook doesn’t offer any mechanisms which allow its users to stream their content offline.
An encrypted Facebook downloader can prove helpful.
With these applications, you can take live Facebook videos and view them later. They also include features for editing videos.
I’ve selected the top Facebook video downloaders to review to take the strain off you.
Let us dive in right away.
What Are the Best Facebook Video Downloaders?
YouTube video downloading is accessible in chrome or on the web.
Downloading with a downloader involves copying and pasting the Facebook video URL into the program’s interface. The video will be downloaded within seconds after you click the button.
I’ll now look at the video downloaders below. You can choose which Facebook video downloader you enjoy the most or choose my recommendation.
1. WinX YouTube Downloader
The best choice for Facebook video resolution, format, and size settings.
WinX YouTube Downloader supports more than 1,000 sites, including Facebook.
Although it does not have “YouTube” in the name, I’ll admit that this is the best YouTube video downloading tool.
It downloads video files with resolutions that range from 720p to 4K. A tool to analyze the video helps select the size of the video file in terms of format, resolution, and format.
It also allows you to download subtitles from your films. In addition, thumbnail previews simplify your work.
- Batch video: This allows bulk downloads that can reach 300 URLs.
- It’s flexible: You can Download private Facebook videos and auto-detect URLs.
- Subtitles: The downloader retrieves online subtitles.
- Software Quality: It allows you to download videos with various resolutions and formats.
- It’s an entirely free Facebook application for downloading videos.
- The tool features attractive preview thumbs.
- It’s convenient and easy to use.
- The downloader plays ads upon installation.
- A few features are missing.
Best for downloading high-definition Facebook videos.
SnapSave can download quality Facebook videos onto your computer or mobile device. Mobile phones.
It does not require any software installation.
The application supports 2K, 4K The app supports 4K, 2K, and Full HD formats. Plus, these videos are available with audio.
In addition, it is compatible with Android as well as iOS platforms.
- Videos Downloads SnapSave Downloads all types of videos you have uploaded to the Facebook profile of your account.
- Private videos: These download videos are posted in private groups on Facebook.
- Videos: You can also download videos with the permission of Facebook creators of video stories.
- It’s simple to make use of.
- The app doesn’t need registration or sign-up.
- I couldn’t find any.
- SnapSave is a free video downloader for the duration of time.
Get fast video downloads from SnapSave here.
3. 4K Video Downloader
Ideal for downloading HD-quality video.
4K Video Downloader allows you to download FB videos in various formats.
If you’re a person of creative type who enjoys tinkering with your content before republishing it on social media, this is the best Facebook software for downloading videos.
Send any URL to this program, which will immediately grab the video.
Let me demonstrate how it works.
Copy the URL of a video that you’ve seen on Facebook. Paste it into the video downloader to enable automatic loading.
Its capabilities include editing video as well as a video converter.
The program’s preset features will assure that you’ve got everything prepared. Additionally, the program can handle content from other platforms reasonably well.
- Subtitles: It removes video subtitles with a single click.
- Output: The program can upload FB videos in 360 degrees and 4K, 8K and HD quality.
- Audio: It supports the OCG M4A, MP3, and OCG formats.
- It has an innovative mode feature.
- It has preset settings.
- It is compatible with Linux, Mac, and Windows operating systems.
- The FB Video Downloader is available in 18 languages.
- It only supports a few output formats.
4. Video Downloader for Facebook
The best option for batch downloads as well as streaming videos offline.
The Video Downloader app for Facebook is an easy-to-use app that allows for downloading and reposting many videos.
It has an in-built browser, as well as incredible download speeds. You can download MP4 videos as well as HD videos by using this app.
The most exciting part is that this tool automatically recognizes Facebook videos. The only thing you have to do is pressing on the button to download.
- Batch download The ability to download large videos simultaneously.
- Video playback offline When you have the videos you love, you can play them anytime, even without internet access.
- Preview This app lets you view videos before you download their videos.
- It comes with a built-in player.
- It will not interfere with your security online.
- You can stop the download and resume it when prepared.
- The app secures your data and makes it a safe online resource.
- The app is ad-supported.
Best for downloading private Facebook videos for free.
Facebook Video Downloader can be offered as an essential program. It allows you to download live videos as well as MP4 files.
You can also download anonymously private videos.
Furthermore, the downloader downloads live Facebook videos. But, it can only begin to work after the live stream concludes.
The tool online has an easy user interface. To download videos, copy their URL directly from Facebook and paste the link into the app’s text field.
Click the download button to get the fastest transfer of your data.
The program is free of download restrictions. It can be used repeatedly to take the number of videos that would be required.
It is entirely risk-free and does NOT save downloaded videos on its servers.
- It downloads MP3 as well as MP4 videos.
- The Facebook video downloader is free and does not display advertisements on its interface.
- It comes with a two-step download process that is two-step.
- The downloader can be used with Mac, Windows, Android, and iOS systems.
- A Facebook downloader for videos gives immediate video downloads.
- It provides you with results through an easy download process.
- The software can only do only a minimal download.
How Can I Get Customer Data For SMS Marketing?
You can build the CUSTOMER phone number lists by using the following methods:
- Buy CUSTOMER phone number lists from data provider companies
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The manual building of the CUSTOMER phone number database is time-consuming, tiring, and boring. For B2B phone number Lists, Cute Web Phone number Extractor helps you to build your CUSTOMER phone number database in no time without a single string of code.
How To Get Data For SMS Marketing?
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The Phone Number Scraper provides you with the best CUSTOMER phone number list for your mobile marketing campaigns. It has never been easy to collect CUSTOMER and director phone numbers for marketing. You can reach anyone in an organization by using this Phone Number Crawler. The good news is that you can reach the right CUSTOMERs via CUSTOMER phone number lists collected by the Cute Web Phone number Extractor. The phone number data extractor software helps you to build your CUSTOMER phone number database in no time Avail the awesome working of this phone number spider to build your CUSTOMER phone number database list for rapid business growth!
Get a Phone Number Database For Any Country And Industry For SMS Marketing
You can find business owner phone numbers of any industry by typing keywords, (by company/business/user name) zip codes, and job titles. After searching you can extract all the phone numbers from the Google search results with a single click of a button. You will get all these mobile numbers in CSV, Excel, and Text files to use them easily for your marketing campaigns. Moreover, if you have a list of websites to scrape for phone numbers it can also extract phone numbers for these websites. The business phone number extractor offers you a highly detailed, data-driven, authentic phone number database that is carefully scrutinized to make it free from any errors or duplicity. The Phone Number Scraper extracts the data globally from 66 search engines and for different industries of countries like the UK, USA, Canada, Australia, Europe, India, etc. so that mobile marketers can get phone number data according to their needs.
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Social gaming platforms’ ambitions vanish in a Snap — This Week in Business.
App companies are shutting down their gaming divisions faster than they create them in the long run. This week, an undercurrent trend is evident across various websites, including social networks. That’s because both social and gaming platforms are trying to come together.
Snap revealed the most notable example in a recent note addressed to its investors; the company disclosed approximately 1,300 layoffs and an extensive restructuring centered around its business, which saw its games division being halted.
The same thing happened at TikTok’s parent company ByteDance It is reported that the Chinese firm is “aggressively downsizing” its gaming operations, cutting hundreds of employees within the division. Meta has also announced that it will shut down its exclusive Facebook Gaming app in October, just two years since its launch.
While TikTok is just reducing its gaming operations, Facebook Gaming will still exist as an offcut of the main Facebook app and website as it always has. Snap seems free of a division ready to take significant, long-term bets just three years ago.
QUOTE “Unfortunately, given our current lower revenue growth rate, it has become clear that we must reduce our cost structure to avoid incurring significant ongoing losses” – Snap CEO Evan Spiegel explains the restructure in the memo.
The Snap memo highlighted several areas where the company could invest significantly less or eliminate resources. The company has focused on three central pillars: community development, revenue growth, and Augmented Reality. Spiegel stated that any area of Snap’s business that fails to aid in the accomplishment of the three pillars mentioned above is “discontinued or receives substantially reduced investment.”
While gaming may positively influence the above, the change has seen Snap’s games and its mini apps being put in maintenance mode. Investments in gaming have been cut in what appears to indicate that Snap’s efforts to create a distinct platform for games on social networks have been a struggle.
Snap Games launched in April 2019 and received a lot of attention and a large selection of gaming talent behind it. The games of Zynga, ZeptoLab, and SpryFox were created exclusively for the platform and were designed to take advantage of Snapchat’s inherent social aspect.
At the time of its launch, Snap Games was a closed ecosystem developer who had to connect with Snap themselves and make an argument for collaboration.
QUOTE “We hand-pick all the developers we want to work with to integrate Bitmoji into their existing games or build a new game on top of that. It’s number various in certain methods than a licensing deal.” The interview features Snap Games’ global partnership director John Imah discussing how it selects partners for publication through the Snap Games platform.
Snap Games’ first year was awash with praise for the fact that it was on the long-term with its gaming division; however, during the year, Snap Games did not release specific statistics on how many users were using the game feature. In the interview mentioned above, seven months after the launch, Imah said it was “too early” to give them any data.
QUOTE “[A] long-term bet” In the interview, Imah describes the company’s goals in the gaming industry.
QUOTE“QUOTE “Gaming is a slow, long-term project” – Imah later in the same interview
By its admission, Snap Games intended to stay for a long time. The company expected its first stages to be slow-burning and stated that it would like to fund the company for the long term even if it did not increase.
Since its debut, Snap Games has built its catalog of six to 69 games, indicating that it’s helping developers. Its customers have increased significantly, but it’s unclear how many users played with Snap Games in the last two years.
Stats: The number of players who used Snap Games between Q2 2019 to Q2 2020, per the annual earnings report.
The report is also the one and sole mention of any specific Snap Games users in the company’s financials between April 2019 and the present. Although there’s no evidence that the numbers experienced significant decreases, there’s nothing to suggest that the figures increased in any way.
There was a time when gaming and the social web were working together. Zynga was at the forefront of this, mainly thanks to FarmVille’s presence on Facebook. The game for managing farms succeeded because it could tap directly into how people were using social media and connected game-related advancement to it. Eventually, the experience shifted to mobile devices, and the same developers weren’t adamant about utilizing an intermediary similar to Facebook. The top of the era of social gaming ebbed away.
The concept of exclusivity on platforms is turning outdated now. There are fewer benefits to restricting content to one specific device or service, regardless of the genre you’re discussing. Even strong exclusive beacons like PlayStation have been slowly bringing games to PC and Xbox to appeal to a more significant number of players.
What were developers getting from an agreement in a partnership with Snap Games that they couldn’t get via a variety of other channels with larger platforms? The money and the eyeballs are typically the best places to begin. Funding development by an organization is more beneficial than none, even though 218 million users guaranteed on a platform that will display arrows with flashing lights towards your app is better than a higher amount of “maybes” in an increasingly crowded ecosystem such as Google Play, which plays hosts to thousands of apps and games, isn’t it?
Although they’re not entirely perfect (and they get their fair share), Mobile storefronts such as Google Play and the App Store generally let developers create and distribute whatever they like to millions of people without any limitations (unless you decide to do something crazy like bypassing the store’s cut by implementing an in-app payments system).
They also boast millions of active users, but engagement can’t reach that high if revenue isn’t there to back it. They can also change without notice, and any developer who relies on a particular system is subject to the platform’s discretion. This was the case with Zynga during the peak of FarmVille when Facebook users grew exponentially, and the ability to continually “spam” users with requests to join FarmVille or sign up to water other people’s virtual crops became a frequent issue for the social platform.
Stats 4.4 million. This was the number of players FarmVille lost in the first month of the month following Facebook shut down the ability to notify users of game updates to other users in the year 2010. It was higher than five percent of the users at the time.
Facebook continues to modify its rules on using virality and methods to acquire users in ways that could have appeared arbitrary to developers using the platform.
QUOTE — “We hadn’t prioritized shutting [invitations] down, but if this is the top thing that people care about, then we’ll prioritize that, and we’ll do it” – Meta CEO Mark Zuckerberg in 2015, answering questions about how to get rid of Candy Crush messages.
The popularity of games integrated into Facebook was hampered when the platform put restrictions on bringing new players to join the community and eliminating the heavy pings that kept players returning. Snap and TikTok have attempted to replicate the popularity of social games as they were integrated into the social media platform. Yet, they ignore all indicators that point to multi-platform and mobile success as a growing trend in importance.
Quotes”QUOTE “The struggle of even the most popular social platforms to expand into the games market shows that high levels of engagement do not equate to easy success for a games division. Social and tech companies must have a clear, coherent long-term strategy led by industry experts and be willing to invest significantly over time in people and quality content. Without this as a foundation, and instead hoping for short-term gains, history shows that an expansion into games will ultimately prove an unfruitful endeavor” in response to Snap reductions, Sensor Tower analyst Craig Chapple clarifies to us why it is essential to invest in gaming in the long run, and having a business strategy to follow.
The change in Snap’s overall strategy might be shocking to some developers, particularly those who have already published their work on the platform and are about to.
Sure, developers just believed that they could use Snap Games as another avenue to play around with, and shuttering Snap Games is not significant to the developers.
QUOTE — “Our projects with Snap were part of exploring new types of opportunities (html5 instant games), not part of our core business where we do larger mid-core native mobile games. Therefore the changes on Snap side are not impacting our core business and not significant to us,” — Jussi Tahtinen, the CEO of Nitro Games. This studio has released various games for Snapchat and is ambivalent toward Snap’s new direction with us.
“Games have more interaction than they’ve ever been before, and they aren’t dependent on the power of a social media platform to succeed just like they did a decade ago. “
Gaming is now more social than ever before, and they aren’t dependent on the hype of a social media platform to be successful just like they did ten years ago. There is a myriad of ways. They can connect to gaming apps or online communities designed for games like Discord through traditional methods of playing casual games on Facebook messenger and then sending the game to friends.
If Snap’s strategy of a bigger picture was going to be challenging to execute initially, the execution of it didn’t do it any favors. Snap Games doesn’t even have a separate landing page in Snapchat as opposed to other entertainment apps that have recently been added to the platform. If you want to view videos within Snap Games, it has an option you can navigate to. To play games, users must join a chat session with another user. Click on the tiny game’s icon, and then launch the game with no obvious chance to play it on their own first. There’s no easy way to browse through a game’s descriptions of details. Making casual games dependent on multiple obstacles is inherently waterproof, and not allowing them to explore their own space within the app is more restrictive.
How Snap Games has been integrated into the main application does not even remotely correspond to the buzz that the announcement of the division generated. It’s like the introduction of gaming is a thought that users could discover on accidental means instead of an actual, substantial long-term plan of business that will receive significant investments from the parent company.
I’m not a developer. However, I’m knowledgeable enough about game design that I know that if you want players to engage with your content, then you should not hide it.
The remainder of the week’s recap
QUOTE “Microsoft has only offered for Call of Duty to remain on PlayStation for three years after the current agreement between Activision and Sony ends. After almost 20 years of Contact of Work on PlayStation, their proposal was inadequate on several levels and failed to get an account of the effect on our gamers. You want to promise PlayStation participants to keep on to have the finest quality Contact of Work knowledge, and Microsoft’s proposal undermines that principle.” — Sony CEO Jim Ryan rocks the console boat by releasing a statement to GamesIndustry.biz declaring his displeasure with Microsoft’s pledge to keep Activision Blizzard’s top shooter on multiple platforms when its purchase of the publisher is finally completed.
STAT | 49.9 percent A stake in Guillemot Brothers Limited that Tencent has now acquired within Guillemot Brothers Limited following a $300 million cash injection.
STAT | 29.9 percent: The proportion in Ubisoft votes that Tencent and Tencent and the Guillemot family, along with Tencent, will own together following the Tencent agreement is concluded.
QUOTE “I only talk about the game during an event. We R working 6-7 days a week, and nobody’s forcing us. Exhaustion, tired, COVID, but we’re working. Bugs, glitches, perf fixes. One last pass thru audio. 12-15 hours days. This is gaming—Hard work. Lunch and dinner are working. U do it ’cause ya Luv it.” Striking distance Chief Executive Officer Glen Schofield, in a now-deleted tweet, discussed the creation of The Callisto Protocol and approaching the point of making a big deal about crunch.
“Anyone who knows me knows how passionate I am about the people I work with. Earlier I tweeted how proud I was of the effort and hours the team was putting in. That was wrong. We value passion and creativity, not long hours. I’m sorry to the team for coming across like this.” Glenn Schofield Glenn Schofield, in a, follow to the tweet mentioned above, apologized for the fawning crunch.
STAT | 2.99x The cap was placed on the cash component of executive severance packages by Electronic Arts this week after pressure from shareholders to cut down on the amount higher-ups receive. This cap acknowledges a shareholder’s vote to limit executive compensation. However, it does not apply to stock-based payments.
STAT $27 million – The amount of shares EA chief Andrew Wilson would receive (as per Axios) if he leaves the company. It’s a sum significantly higher than 2.99x the amount he earns annually.
QUOTE“QUOTE “Despite what PQube claimed in the record, the fact remains unaffected: PQube has not even compensated people the agreed amount. We’ve maybe not received any revenue from PQube sales in EU stores. PQube did not reunite the writing control in[Europe] back to us. There is consistency in the truth and confusion in lies.” Developer Corecell, the creator of AeternoBlade 2, accuses UK publisher PQube of a lack of conduct. This is the second instance of misconduct hurled at the publisher recently.
STAT | PS4k – The salary rises the developer Chucklefish has offered to its entire staff to tackle the cost of living within the UK.
STAT | $1B – This is the amount of loss Garena Free Fire parent company Sea was able to record in Q2 2022, which led to “dozens” of layoffs, the closing of several projects in the process of development, as well as a stoppage of the company’s live streaming service for games.
A QUOTE “Meta is still committed to the goals of the Responsible Innovation team, but believed it was better to devote teams to handle specific issues instead of having one team cover a wide array of issues.” A short excerpt from our article about Meta’s decision to de-tie its Responsible Innovation team, a group of ethicists and engineers formed to counteract the negative impacts of Facebook and various Meta products.
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