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Digital Marketing Services: The Ultimate Bite-Sized Guide

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So you want to hire someone to do some digital marketing services? You may have heard about it from a colleague or seen blogs and news about companies whose digital marketing services boosted their business. Either way, you’ve decided to see what it can do for you, and I’m assuming that’s why you’re here reading this blog. 

We all love splurging, and for some, that might be a good enough reason to hire a Digital Marketing agency. But if impulsive spending isn’t your primary motivation for some reason, here’s my quick take on what you need to know before stuffing digital marketing services into your monthly budget in a convenient bite-sized blog. 

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What are digital marketing services?

Digital marketing services are professional services that help market or advertise your business online, like through search, social media, and paid channels. They focus solely on digital channels versus traditional marketing channels like print or television.

What are the benefits of digital marketing services?

The question everyone is asking themselves is “do I really need this”? 

In a word, yes. 

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With internet users rising by 4.1 percent annually, digital marketing services are more than necessary. That’s an average of more than 500,000 new users each day. Not only are there more and more internet users every day, but specifically, online business transactions are growing too. According to studies, 97% of search engine users use it to look up businesses. 

Sounds to me like it would be a crime not to take advantage of that market.  

Who needs digital marketing services?

Digital marketing services are a popular choice for promoting products and services in any industry; startups, SMEs, and entrepreneurs alike gravitate towards them to tackle important tasks, freeing up time to focus on the rest of the business. 

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It’s a massive industry, and just like I’m dying to go on lunch break, I’m sure you’re dying to decide what services you’re going to need in 2022 and then move on with your day. So I’ll make this short, sweet, and to the point.So you decided to hire a digital marketing agency like Fortuna Media Group. But, before you jump on that train, you should know the different types of services out there, which we’ll explore right here.

 

What are the types of digital marketing services? 

In this next section, I’ll explain the primary services that can benefit your business if you use nothing else. We’ll call this “the starter pack” for people new to digital marketing. 

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Now, I’m not saying that these are the only options. It is just the tip of the iceberg. But, if you or your team want to implement the basics, these are them. Let’s unpack them one by one and see what they are, who needs them, and what value they will bring to your company or brand. 

The starter pack

1. PPC (Pay-per-click) services

Probably one of the most effective advertising methods in the industry is Paid Advertising or PPC (Pay-per-click). PPC is where you pay publishers a fee every time someone interacts with your ads.

If you’re looking for a scalable way to guarantee conversions, clicks, or brand awareness, it’s PPC. Usually, it manifests itself as Google ads, Facebook ads, Linkedin ads, Instagram ads, etc. Paying per click will secure the webpage of your choice a spot as the first result for your selected keywords. 

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Why should you consider the experts’ help here? Digital agencies specializing in paid advertising know best how to build and execute a strategic advertising plan tailored to your business needs. Additionally, skilled agencies will be able to optimize your budget while delivering more conversion, thus maximizing your ROAS. 

2. Content Marketing services

Content marketing is precisely this; publishing and promoting content like blogs, youtube videos, podcasts, and more to raise publicity for your brand. 

You will drive more traffic to your website and generate leads from your target audience by regularly publishing content. It is a powerful digital marketing service that can be monetized and improve your search engine optimization. This brings us to the next service from “the starter pack”, SEO.

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3. SEO (Search Engine Optimization) services

Search statistics reveal that 54% of us are doing searches to find businesses at least once a month, and 12% search for a local business every day. So it’s evident how important it is to optimize your website, content, or whatever you have on the internet for search engine algorithms. 

Hiring someone to do your SEO can help you rank #1 on Google for keywords your target audience often searches for. That way, when someone searches for your niche, you show up on search results first. 

4. Social Media Marketing services 

For many, social media is the focus of their marketing strategy. With 3.78 billion social media users spending 2.8 hours a day on social networks, it’s no wonder why everyone wants to tap into this market. 

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This impactful agency and services  Fortuna Media Group – Social Media Services and Production. Seattle, Wa involves using social media channels as a medium to promote your product or service. You’ll get your brand name out there by creating a viral social media campaign, latching onto trends, and partnering with influencers and content creators. 

It’s super useful to have someone else take care of these tasks for you. Social media agencies will work with you on strategy, consistently post on your social media channels, and organize social media calendars to plan all activities in the strategy used. 

5. Affiliate marketing services 

This is a great third-party digital marketing service that can cut out loads of work for you. By creating digital advertising campaigns and managing them, affiliate marketing agencies earn commissions from the results they bring, which means that you don’t have to pay for any results that they don’t bring. 

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If you’ve made it this far, you must be getting more serious about hiring digital marketing services. Here are a few more digital marketing services you need to know about before hiring someone.

6. Email marketing services 

Keeping in contact and nurturing relationships with customers is key to business development. When it comes to reaching a broad audience with content updates, news, promotions, and more, email marketing is your best friend. On top of directing people toward the business’s website, email marketing promotes your brand and keeps the conversation about you afloat. 

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7. Inbound marketing services 

Inbound marketing focuses on pleasing, entertaining, and engaging customers throughout their user experience. This boosts time spent on your domain and attracts more users. 

By giving them what they want, you can get the results you are looking for while appealing to your target audience. 

8. Marketing automation services 

Digital marketing needs to be consistent, methodological, and organized. That’s where marketing automation comes into play to save the day. It refers to software that does all of your basic marketing operations. 

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This includes campaign optimization, campaign tracking, newsletter email outreach, social media marketing, and more. Losing track of these things can be an expensive waste of potential. 

9. Native advertising services 

Free, organic, and sustainable native advertising is a must-do in digital advertising. This refers to promotional content you can publish on different platforms. Common examples are sponsored posts on blogs and social media posts. 

Final thoughts 

Making the decision to hire digital marketing services to boost your company’s performance is a good choice. You’re able to take advantage of many different strategies and channels to connect with your target audience. 

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The internet is no new invention, and it doesn’t seem to be a fad as they thought when it first hit the market. So you’ve done the research, now, do your business a favor and integrate digital marketing into your strategy.

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DXC Technology linked with individual equity takeover talks

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The cloud has permanently transformed infrastructure companies’ landscape – only ask IBM, HPE, CSC, and Atos

IT industry DXC Technology has hired consultants to help the elderly administration study a takeover bid.

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Approximately states Bloomberg cited loquacious sources near the subject that obviously requested to keep anonymous. At least one individual equity suitor is understood to be in the frame, and the term of the interest triggered DXC’s share cost to spike more than 9 percent.

dxc

We’ve requested the organization to comment.

This isn’t the first time DXC was associated with takeover talks following, another shapeshifting infrastructure companies service, approaching its US-based rival in January 2021 to become listed on forces.  categorized this as a “potential pleasant transaction”; nonetheless, it didn’t eventually happen.

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During the time, DXC printed the provide, considered to be in the location of $10 million, as “inferior and missing certainty in light of the worth the board feels DXC can produce on a standalone basis by executing our transformation journey.”

DXC was forged in the shoot of a merger between two striving corporations, CSC and HPE Enterprise Services, and they came together in 2017 to improve economies of scale in a part of the technology market which was being decimated by the cloud as enterprises needed another consider the way they digest technology.

The strategy taken by the first administration group at DXC was to cut fees quicker than profits went off; this involved property consolidation, including data center place, and unrelenting redundancy times for the team on the infrastructure companies’ side. Morale internally slumped among some employees.

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A brand new exec group light emitting diode by Mike Salvino came on board in 2019 and is still trying to change the ship.

  • shares rebound quickly as the industry decides to get DXC is probably not valuable.
  • Franken-firm DXC Technology is born nowadays, and the fun begins…
  • Mike drop, DXC-ya later! Lawrie immediately ejects as CEO of IT outsourcing massive.
  • CEO resigns following board proposes splitting the organization

Revenue of $24.55 million in fiscal 2018 had dropped to $16.26bn in fiscal 2022, and the organization has reported both fair gains and high losses in those years.

DXC is not alone in its problems: IBM’s Worldwide Technology Services team recently suffered the same fate and decided to spin the business into an individually traded entity, Kyndryl. Now infrastructure companies no more consider Huge Blue’s revenue growth. And in 2010, going through the same process, spitting out its quicker growing and suffering corporations into two split organizations.

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Dell XPS 15 (2020) review: new design, familiar problems

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Dell XPS 15 (2020) review: new design, familiar problems

New look with everyday highs, expected lows

The Dell XPS 15 has finally received a fresh look after years of using the same stale, heavy chassis. The redesign is similar to that of the XPS 13 earlier this year. However, the same caveats apply. Although Dell’s changes to the machine may not seem significant, they make it feel like an upgrade.

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The XPS 15 base model starts at $1299 and comes with a Core i5-10300H processor, 8GB RAM, a 256GB SSD, and Intel UHD graphics. This model is great for browsing, but the i7 will be your best choice if you require any computing power.

Currently, the XPS can be maxed out with a Core i7-1075H, 64GB RAM, and a 3840 x 2240 touchscreen. A 2TB SSD is available for $2,988. Although Dell claims there will be an i9 option in the future, I doubt they would recommend them to most customers. They will be more expensive, and I find it difficult to believe that a thin product can use such a powerful processor without burning itself.

Dell XPS 15 (2020) review: new design, familiar problems

THE GOOD

  • Excellent 16:10 display
  • Design upgrade: Upgraded bezel-free chassis
  • Excellent keyboard and touchpad
  • Full-size SD Card Reader

THE BAD

  • Battery life is below average
  • Loud fans with loads
  • Hot runs

A midrange model priced at $2,253 was tested for performance issues and bloatware. It comes with a Core i7-1075H, 16GB RAM (DDR4), a touchscreen, and a 512GB SSD. This configuration is suitable for most people. However, you need to know what storage you require. If you have 512GB of space, you might be able to fill it quickly with $100 more.

The most apparent changes are the bezels. The new XPS is equipped with the latest Dell Infinity Edge four-sided display. It has skinny bezels. It seems to stretch from one end to the other. It feels almost like you are looking at an OLED TV. The new laptop’s screen is 5 percent larger than its predecessor’s and has a 92.9 percent screen-to-body ratio.

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Last year’s XPS 15 had a thick bottom bezel with a large Dell logo. That’s gone. It’s gone. It gives you a premium look (I got significant 2015 Inspiron vibes when I used the old bezel) and more screens to work with.

The XPS 15’s 16:10 aspect ratio is another excellent addition. Corning Gorilla Glass 6 is used to make the touchscreen. It has a 3840 x 2400, one of the highest resolutions on a consumer laptop. It’s far superior to 16:9. It was easy to use several windows and apps without zooming in or out. I could also stack hundreds of Edge and Chrome tabs without feeling cramped.

The new XPS 15 weighs in at 4.5 pounds, 13.6 x 9.1 x 0.7 inches, and is slightly lighter than last year’s model. It is 5.5 percent smaller. It is also slightly smaller (but heavier than the 16-inch MacBook Pro at 4.3 pounds, 9.8 x 0.88 inches) and smaller than the Razer Blade 15, which weighs in at 14 x 9.3×0.8 inches.

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Dell also installed speaker grilles on both sides of the keyboard. There are two tweeters at the base. Waves MaxxAudio Pro is preinstalled on the XPS. This driver allows you to enable 3D audio or toggle between presets. The 3D feature made music sound great.

Accept to Continue: Dell XPS 15, 2020

Dell XPS 15 (2020) review: new design, familiar problems

Each intelligent device requires that you agree to specific terms and conditions before it can be used. These are contracts that nobody reads. We are unable to review and analyze all of these agreements. We counted how many times we had to click “agree” to use the devices. These are agreements that most people don’t read and can’t negotiate.

You must agree to these conditions before you can use the Dell XPS 15:

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  • Request for your region
  • Request for your keyboard layout
  • Windows 10 License Agreement
  • Microsoft account
  • PIN
  • Support and Protection from Dell

You can also answer the following questions yes or no:

  • Wi-Fi
  • Windows Hello Face and Fingerprint Recognition
  • Activity history
  • Syncing Android phones
  • OneDrive Backup
  • Office 365
  • Cortana
  • Privacy settings (speech Recognition, location, Find My Device sharing diagnostic data, typing, inking, and tailored experience, Advertising ID)
  • McAfee security subscription

Dell XPS 15 (2020) review: new design, familiar problems

Final tally:

There are six mandatory and nine optional agreements for the XPS 15 keyboards and touchpads. They have been my favorite peripherals on my laptops, and Dell has improved both. The glass touchpad’s size (5.9×3.5 inches) has increased by 62 percent. It is as easy and smooth to click as ever. The keycaps are 9.75% larger than last year’s, which is a noticeable improvement. Keys have 1.3mm travel and are quick. I could maintain a pace of over 140 words per hour with very high accuracy. This is much more than what I have achieved on my most recent laptop.

A few keys have changed: the left and right Arrows are more significant than last year’s model. They extend to the bottom Shift keys. The power button, which includes a fingerprint reader, is now located in the top-right corner. The infrared camera supports Windows Hello facial recognition if you don’t wish to use the fingerprint scanner.

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The USB-A, HDMI, and power ports have been removed from the previous model. This new model has three USB-C, two of which are Thunderbolt 3 and can be charged with any of them), a full-sized SD-card reader, an audio jack, and a wedge lock slot. The XPS 15 now has connectivity levels comparable to the MacBook Pro, although the card reader is a bonus feature you won’t see daily. The XPS 15 ships with a USB C to USB A dongle to support older peripherals.

 Review of Dell XPS 15 2020 specifications

  • Processor: Intel Core i7-1075H
  • RAM: 16GB
  • Storage: 512GB PCIe 3 x4 SSD
  • Graphics: Nvidia GeForce 1650 Ti 4GB DDR6
  • Display: 15.6 inch touchscreen (3840×2400).
  • Ports: Two USB-C Thunderbolt 3 ports, one USB-C 3.0, one SD Card Reader v6.0, and one 3.5mm Audio Jack. One wedge-shaped lock slot.
  • Cameras: 720p
  • Weight: 4.5 pounds (2.05kg)
  • Dimensions: 13.57×9.06x 0.71 inches
  • Windows 10 Home operating system

This XPS 15’s main selling point is its redesign, but the processor and graphics card inside has been upgraded. The eight-core 10th Gen processor could multitask and have a healthy amount of RAM. I could run around 12 Chrome tabs, Spotify, YouTube videos, and some downloads in the background without any problems.

However, the Nvidia GTX 1650 Ti graphics card is mid-range. It is not the best gaming option unless you are willing to sacrifice some visuals. If you are looking for a 15-inch gaming system, there are better choices from MSI, Alienware, and Razer at or below this price — and if your heart desires a 14-inch, the excellent Asus ROG Zephyrus G14 is an option. The 1650 Ti is capable of assisting with creative work as well as other tasks that require high productivity.

The XPS 15 took four minutes to export a 33-second, five-minute video in Adobe Premiere Pro. This is comparable to the results from the Surface Book 3 (15-inch) with a 1660 Ti MaxQ and a quad-core Core i7-1065G7, and much faster than the 16-inch MacBook Pro (16-inch) with a Core i9-9990HK and Radeon Pro5500M graphics. It was slower than Gigabyte’s Aero 15 creator-focused Aero 15 with the identical i7-1075H and an RTX2070 Super Max Q, which completed the same task in two minutes and 42 seconds. Fortunately, while the XPS 15’s exterior has been improved, the problems with cooling and power consumption of the older model have not changed. When I multitask, the dual fans of my laptop can often be heard in my room. Premiere Pro was also affected by them. While the touchpad and palm rests were extraordinary, the keyboard and undercarriage got hot when the laptop was being used under load. Dell is still unable to cool the chips in such a thin chassis.

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My first battery test was with the XPS 15 being my primary work vehicle. I used the Better Battery profile and the screen at 200 nits brightness. However, I only got between 2:30 to 3:30 of my required juice. I could troubleshoot the results with Dell and found the issue was McAfee, a 30-day trial that comes preinstalled on my system. After uninstalling McAfee, I saw results in five hours and 45 mins. The moral of the story is to uninstall McAfee. This raises the question of why Dell has crapware on its $2,000 laptop.

A system with an H series processor, discrete GPU, and high-resolution display can deliver six hours of battery life. It’s still a disappointing result when compared with some of the competitors. Tom Warren, my colleague, got seven hours from Microsoft’s Surface Book 3 15-inch with similar apps and browser loads. The 16-inch MacBook Pro can last around eight hours. The XPS did not perform as well as the Gigabyte Aero 15 with a faster GPU and OLED screen. I managed to get five hours and 22 mins out of the Aero 15 workstation using the same method.

(Chrome, however, is a very power-intensive app. However, switching to Microsoft Edge did not improve the situation. Although I was able to get eight hours from a standard 1080p video rundown, I doubt many people will buy a $2,300 laptop to loop movies.

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The Dell XPS 15’s battery life, fans, and cooling are good points. These aren’t new problems for the Dell XPS 15. It’s disappointing that Dell hasn’t yet found a better thermal design or way to cool a faster GPU. Even for such a powerful machine, the battery life is not great.

The XPS line has always been famous due to its excellent keyboard and touchpad, premium build quality, and stunning screen. The XPS’s modern design features, such as the bezel-less display, wider keycaps, slim form factor, and expanded speakers, give it a chic, contemporary look and better user experience. This model is a perfect choice if you have wanted to purchase an XPS 15 but was waiting for Dell’s outdated design to be scrapped.

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The best digital whiteboards: Which one should I buy? And seven recommended school use models, such as Lidl’s or productivity.

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The best digital whiteboards: Which one should I buy? And seven recommended school use models, such as Lidl's or productivity.

In classrooms, traditional chalk is mixed with pointers that let you erase quickly without leaving behind dust. There are screens where you can also launch content from your computer. The convenience, versatility, and variety of electronic digital whiteboards have made them famous. This electronic whiteboard buying guide will help you find a suitable model. We also offer a selection of suitable models for your needs and budget.

Guide to purchasing an electronic whiteboard

The umbrella term “electronic whiteboard” can be used to describe the broadest range of devices in terms of budget and features. The simplest devices are a digital smart notebook that is primarily for students. However, the most comprehensive ones look more like smart TVs with collaboration, teaching, and productivity apps. Both teachers and business people can utilize these.

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We will attempt to cover both, but we will concentrate on the domestic sphere.

Screen size. The models for the entire class can be as large as 86 inches, emulating classic blackboards. However, individual models are between 8 and 15. If you are considering a large whiteboard in a room, be sure to check the image quality. Considering the diagonal, 4K resolution is a great option. They offer enough detail and sharpness to make it easy to identify the content.

Screen technology refers to panels and lighting systems. These will be familiar with monitors, tablets, and televisions, such as LCD or LED, with their respective variants. These technologies can reduce functions such as viewing quality or interaction (with a finger or a pointer)

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You may be interested in an interactive whiteboard that can be used for drawing and other creative purposes. Look for one with pressure-sensitive screens so you can create strokes of different thicknesses.

The basic models are limited to offering a blank canvas that can be locked and erased. Still, the complete ones allow cross-device editing and collaboration synchronization through cloud services and are suitable for operating systems such as Windows, Linux, and Mac.

The most basic models do not offer connectivity, but they have Bluetooth, Wi-Fi, and HDMI, allowing you to connect your computer with other peripherals.

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Models that are recommended

The best digital whiteboards: Which one should I buy? And seven recommended school use models, such as Lidl's or productivity.

Easy, compact, and affordable Lidl electronic whiteboard (8.99 euro). It will come in three body colors and features an 8.5″ LCD screen with a pointer. The CR2025 type 1 AA battery powers it. It is straightforward to use. You can erase what you have written by pressing a button. The screen lock prevents you from losing your notes.

Electronic board Uses electronic boards to take notes, draw, and write on the go without using paper.

whiteboards

This Xiaomi Mi Lcd writing tablet (18.98 euro) is also designed for ease of use. It can grow up to 13.5 inches and comes with a magnetic pen. According to the manufacturer, it boasts an autonomy of 1 year and the ability to erase the screen 100 times per day. Lock button and delete button.

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Xiaomi Mi LCD Writing Tablet 13.5 inch, 13.5 inch LCD Graphics Tablet. Pressure Sensitive Writing. Magnetic Style. Ultra Clear Writing. Low Power Consumption.

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Richgv’s digital whiteboard (26 euro) is distinguished by its large diagonal and pressure-sensitive (15-inch LCD panel), two features that allow for drawing and doodling. You can delete or lock the key.

Rich 15-inch LCD Writing Tablet, Large-Sized Graphic Tablet, Digital Whiteboard, and Magnetic Whiteboard for Children and Adults (Blue).

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The GUYUCOM model is 12.80 euros and features an 8.5-inch LCD panel. This allows you to write in colors, making it attractive for little ones to let go of their inhibitions and draw. It has a hole for hanging the pen, lock, and erase button.

GUYUCOM LCD Writing tablet, 8.5 Inch Electronic drawing board – Erasable & Reusable Graffiti Board (Blue)

The simplest models are for children, but this Optoma Creative Touch Serie 5 (150 euros) is for adults. It features a 65-inch touch screen with UltraHD 4K resolution that’s great for teaching.

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This screen has Optoma TeamShare preinstalled. TapCast Pro can cast content wirelessly from the app using TapCast Pro. It also supports file management, screen recording, dual mode, and file management.

You’ll be able to use the included pen, which replicates the feel of a traditional whiteboard. It also has TUV low-intensity blue light certification, an ambient sensor, and a 50,000-hour life expectancy. It supports HDMI, VGA, and Ethernet ports, as well as USB ports.

This Benq RM5502K (1,689 Euro) is another advanced blackboard that can be used to teach. It has a 55-inch LED touch screen, 4K resolution, and allows for interaction and incredible detail.

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Its assets include connecting with the EZWrite 5 cloud for synchronization with other devices facilitating collaboration, two pencils so two people can take notes, brush mode to allow creative uses and handwriting recognition, and speakers and microphones. Also, compatibility cross-platform with Windows and Mac, Linux, and Chrome.

Benq RM5502K LED 4K Ultra HD Touch Panel Interactive Flat Panel Black Built-in Processor Android 8.0

The Vibe interactive digital panel (2,419 euro) is for professionals who want a professional experience. It has a 55-inch panel with 4K UHD resolution and a 5ms response speed.

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Viber is the interface. This whiteboard can be used with Zoom, Google Meet, and Microsoft Teams. It also allows up to four screen sharing. Easy installation and cloud service

Vibe Interactive Digital Display with Real-Time Interactive for All-in-One Computer and Smart Whiteboards for Business, Classroom, and Classroom. 55″ 4K Uhd Touch Screen (No Stand)

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